{"id":10063,"date":"2020-06-22T09:00:25","date_gmt":"2020-06-22T08:00:25","guid":{"rendered":"https:\/\/almagreal.com\/portfolio\/vivavivianavarese-milano\/"},"modified":"2021-02-11T16:35:51","modified_gmt":"2021-02-11T15:35:51","slug":"vivavivianavarese-milano","status":"publish","type":"portfolio","link":"https:\/\/almagreal.com\/en\/portfolio\/vivavivianavarese-milano\/","title":{"rendered":"VIVA Viviana Varese \/ New identity"},"content":{"rendered":"\t\t
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VIVA Viviana Varese \/ New identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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VIVA Viviana Varese<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bold, unconventional, rebel.
VIVA!\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tstrategy – branding – copywriting – visual identity – art & creative direction – menu design – event direction – digital content – website\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Once upon a time, there was Alice, the restaurant of the starred Chef Viviana Varese. She was looking for the Wonderland, a magic place made of beauty and tastes, colours and joy. In 2019, Alice meets almagreal: VIVA Viviana Varese was born, the restaurant of wonders in Milan.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tTrademark, poster, brand image, interior design and every single detail.\nWe renewed Alice: new name, new concept, new menus, and new space. Same passion, same professionalism.
\nVIVA, the new start!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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credits photo:
\u00a9AzzurraPrimavera
still life \u00a9BrambillaSerrani
interior \u00a9SoniaManin<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VIVA is colour\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our creative direction got inspired \u2013 along all the different phases of the project \u2013 by the enthusiasm of the Chef, Viviana Varese, and her concept of cuisine.
A cuisine that grows, feeds itself and develops. Cuisine is art, sharing and joy. An ethic cuisine. Cuisine is life.
Una cucina VIVA.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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VIVA is Milan\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tCuisine adapts and changes, listens to the territory and dreams beyond borders. For the new restaurant VIVA Viviana Varese we highlighted the cosmopolitan soul of the city of Milan.
\nVIVA is the place of contamination, diversity and dynamism.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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VIVA is Viviana Varese<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe new identity we designed shows off the character, passion and vision of the Chef. It talks of her own joy and vision, her being a brave and strong woman, of love and amusement.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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VI.viana VA.rese\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tA new brand. One logo, one shape, one monogram. The new brand identity concentrated on a distinctive sign. It is the touch of Viviana Varese, her signature, her joy.
\nVIVA is one V, it is better to double.
\nVIVA is HURRAY, an exclamation of joy.
\nVIVA is monogram.
\nVIVA is W.
\nW is Viviana Varese.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Custom font\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe custom type we designed for VIVA is a signature, an ensemble of traits and meanings that narrate a story. The distinctive element of the font comes from the signature of the starred chef directly. What is the result of the insight by almagreal? A tailored alphabet, a library of unique and recognizable details.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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From the idea to the Manifesto<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tTHE FLAME IS BURNING.
\nASTONISHING COLOURS.
\nTHOUGHTS AND FEELINGS.
\nTHE BURSTING JOY
OF CREATIVITY.
\nDESIRE FOR ACTION.
\nBEING NOT SEEMING.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBold,
\nspecial,
\nrebellious.
\nAnti-conformist,
\nenthusiastic,
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\nExisting.
\nALIVE. VIVA\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Colour livens up every single detail. Menus, invitations, settings, furniture, finishing details.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe new brand designed for Viviana Varese transversally covers all the communication means, and much more. Interior design, menus, uniforms, tablecloths, papers, furniture, mise en place. The new image is dynamic, flowing and sharp. Colour is the way of celebrating diversity, development and joy. Iridescence is the common thread, light variations, nuances that last shortly and frame the moment.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIn every detail, from starters to desserts. We astonish, exaggerate and plan the wow effect.\nLike on the VIVA cake riser, colours and shapes are carefully chosen for the selection of confectionery products to anticipate the dessert of the Chef.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Menu design\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tLunch, dinner, desserts, cocktails, teas, infusions. Five menus designed with special papers, transparencies and overlaps. Much more than dishes and ingredients, history, identity, image and style. The menu is one of the most complex instruments of communication for a restaurant. Everything goes from there. We created a format with a vibrant soul.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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