{"id":17100,"date":"2022-04-12T15:25:20","date_gmt":"2022-04-12T14:25:20","guid":{"rendered":"https:\/\/almagreal.com\/?post_type=portfolio&p=17100"},"modified":"2025-11-14T16:52:48","modified_gmt":"2025-11-14T15:52:48","slug":"floressence","status":"publish","type":"portfolio","link":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/","title":{"rendered":"Floressence"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Floressence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Floressence<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

It's a gin, not a sin.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

branding \u2013 strategy <\/span>\u2013 copywriting&storytelling \u2013 visual identity \u2013 illustration \u2013 packaging \u2013 labeldesign \u2013 webdesign \u2013 social content<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Once upon a time, there was the wife of the King of France. There was once. Because today the queen is someone else.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

She is the queen of Floressence, the dry gin born in Florence and inspired by Catherine De’ Medici’s perfume. A new player in the world of spirits, with a sophisticated, out-of-the-ordinary and rebellious reputation. From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all the online and offline communication tools. The concept we created for Floressence is a unique system of graphic, chromatic and verbal elements.\u00a0<\/span><\/p>

Refinement distilled with eccentricity.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Let\u2019s have a gin.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tThe elegance of verticality, the premiumness of shapes and the extravagance of kerning. The Floressence brand has been designed to convey the full brand essence of the Tuscan spirit. A captivating and original logotype, accompanied by a sophisticated and refined pictogram. A pomander that becomes the signature and seal of Floressence, the distinctive and narrative element of the brand.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Queen save the gin!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Refined, yet indomitable, complex and nuanced. The queen we created for Floressence resembles her favourite thing: her gin.
A modern craft trait, a vibrant premium flavour and an anti-conformist attitude.
A visual identity that is not afraid to position itself among the excellences in the world of spirits. The queen of Floressence is naked, because she wants to be!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

dedicato a<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

A story sealed in a bottle.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tIt’s safe to say we like the Floressence bottle both full and empty (better full, though). Designed with regal details, a premium attitude and gold decoration. The main colour of the label is blue, the queen’s favourite colour. On the cap is a pomander, like a seal.\nInside? A story to be discovered and sipped.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The path to the kingdom is paved with empty glasses.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tA character with a unique personality, an irreverent appearance and a stubborn tone of voice. The queen of Floressence never goes unnoticed. The star of the label, website and social channels – our queen – is anything but the King’s wife. \nSharp, funny, iconic. She writes all her thoughts by hand: on the bottle, on the website, on every piece of paper she can find. Signature statements that identify her lifestyle and writing. A regal copy strategy.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Online and on the rocks.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tIf you are of age, we suggest you go to floressencegin.com and enjoy the website we designed for the new Florentine dry gin. We put in web design, user experience, copy strategy and three ice cubes.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tfloressencegin.com<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

We love gin. Do you share?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tThe brand presentation took place at Taste 15, the international taste fair hosted by Pitti Immagine in Florence. The social launch of Floressence was accompanied by a teaser campaign with irreverently blue tones. A launch headline that intrigues, sounds and is easy to share. It’s a gin, not a sin. Do you wanna Taste it?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The blue feed we like best.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tproduct, storytelling and lots of gin. A feed with a strong personality, where product photos are enhanced with inspirational graphics and copy.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

photo credits: Martino Dini<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
take a tour of our fadv<\/strong>orites<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ILOVEIT \/ New identity<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame SS \/ The Infinite<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Il gusto di Xinge<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame @MFW \/ Fabbrica del Vapore<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

we miss you<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame SS \/ The Departure<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame SS \/ The Voice<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Progetto Quid \/ ReSisters<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Archivi Sartoriali\u00a0tailor made communication<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Il Mercato Centrale Milano<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame FW \/ Research<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame \/ Resort collection<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Savigni \/ Communication is strong<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Game7Athletics \/ Campagna ADS<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame FW \/ The Vision<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

OOO \/ Out Of the Ordinary communication<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Proraso \/ Shaving and grooming kit<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Savigni \/ Landing page<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

8 year of ottod\u2019Ame @PittiImmagine<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Mercato Centrale Firenze<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod’Ame SS \/ Lightness<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Mercato Centrale Torino<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

C\u00e0rrel \/ Sartorial image for shirts<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Mercato Centrale Roma<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod’Ame SS \/ The Truth<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame SS \/ The Breathe<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Take Two \/ A take on modern denim<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Hu \/ Open Air<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

Fratelli Lunardi \/ New identity<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\"\" \t\t\n\t\t\t\t\t\t\n\t\t\t
\n\t\t\t\t\t\t

ottod\u2019Ame \/ Digital campaign<\/a><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BRANDING, LABELLING & ILLUSTRATION<\/p>\n","protected":false},"author":12,"featured_media":16953,"menu_order":21,"comment_status":"closed","ping_status":"open","template":"full-width.php","portfolio_category":[68,74,75,67],"portfolio_tag":[],"acf":[],"yoast_head":"\nFloressence — Almagreal<\/title>\n<meta name=\"description\" content=\"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Floressence — Almagreal\" \/>\n<meta property=\"og:description\" content=\"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/\" \/>\n<meta property=\"og:site_name\" content=\"Almagreal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/almagreal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T15:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/almagreal.com\/wp-content\/uploads\/2022\/04\/bottiglia_label_detail_04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/\",\"url\":\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/\",\"name\":\"Floressence — Almagreal\",\"isPartOf\":{\"@id\":\"https:\/\/almagreal.com\/#website\"},\"datePublished\":\"2022-04-12T14:25:20+00:00\",\"dateModified\":\"2025-11-14T15:52:48+00:00\",\"description\":\"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.\",\"breadcrumb\":{\"@id\":\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/almagreal.com\/en\/portfolio\/floressence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/almagreal.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/almagreal.com\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Floressence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/almagreal.com\/#website\",\"url\":\"https:\/\/almagreal.com\/\",\"name\":\"almagreal\",\"description\":\"Agenzia\",\"publisher\":{\"@id\":\"https:\/\/almagreal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/almagreal.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/almagreal.com\/#organization\",\"name\":\"almagreal\",\"url\":\"https:\/\/almagreal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/almagreal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/almagreal.com\/wp-content\/uploads\/2020\/11\/logo_almagreal-2.png\",\"contentUrl\":\"https:\/\/almagreal.com\/wp-content\/uploads\/2020\/11\/logo_almagreal-2.png\",\"width\":988,\"height\":168,\"caption\":\"almagreal\"},\"image\":{\"@id\":\"https:\/\/almagreal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/almagreal\/\",\"https:\/\/www.instagram.com\/almagreal\/\",\"https:\/\/www.linkedin.com\/in\/almagreal\",\"https:\/\/www.youtube.com\/channel\/UCGk-d2CuK_6dq12dSTgQDhw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Floressence — Almagreal","description":"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/","og_locale":"en_US","og_type":"article","og_title":"Floressence — Almagreal","og_description":"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.","og_url":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/","og_site_name":"Almagreal","article_publisher":"https:\/\/www.facebook.com\/almagreal\/","article_modified_time":"2025-11-14T15:52:48+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/almagreal.com\/wp-content\/uploads\/2022\/04\/bottiglia_label_detail_04.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/","url":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/","name":"Floressence — Almagreal","isPartOf":{"@id":"https:\/\/almagreal.com\/#website"},"datePublished":"2022-04-12T14:25:20+00:00","dateModified":"2025-11-14T15:52:48+00:00","description":"From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all tools.","breadcrumb":{"@id":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/almagreal.com\/en\/portfolio\/floressence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/almagreal.com\/en\/portfolio\/floressence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/almagreal.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/almagreal.com\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Floressence"}]},{"@type":"WebSite","@id":"https:\/\/almagreal.com\/#website","url":"https:\/\/almagreal.com\/","name":"almagreal","description":"Agenzia","publisher":{"@id":"https:\/\/almagreal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/almagreal.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/almagreal.com\/#organization","name":"almagreal","url":"https:\/\/almagreal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/almagreal.com\/#\/schema\/logo\/image\/","url":"https:\/\/almagreal.com\/wp-content\/uploads\/2020\/11\/logo_almagreal-2.png","contentUrl":"https:\/\/almagreal.com\/wp-content\/uploads\/2020\/11\/logo_almagreal-2.png","width":988,"height":168,"caption":"almagreal"},"image":{"@id":"https:\/\/almagreal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/almagreal\/","https:\/\/www.instagram.com\/almagreal\/","https:\/\/www.linkedin.com\/in\/almagreal","https:\/\/www.youtube.com\/channel\/UCGk-d2CuK_6dq12dSTgQDhw"]}]}},"_links":{"self":[{"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio\/17100"}],"collection":[{"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/comments?post=17100"}],"version-history":[{"count":13,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio\/17100\/revisions"}],"predecessor-version":[{"id":20638,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio\/17100\/revisions\/20638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/media\/16953"}],"wp:attachment":[{"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/media?parent=17100"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=17100"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/almagreal.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=17100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}