Tenax / New style
Tenax
A tenacious image,
word of Rino!
branding – art & creative direction – copywriting – illustration – packaging – web design
After the international success of Proraso, Ludovico Martelli makes its debut on the market with a line especially created for hair. The Italian style grooming was born.
A full range of exclusive products created for barbershops that land in specialized shops first and then in the large-scale retail channel.
Perfect for hair styling lovers. At almagreal we waxed our hair and fully accepted the challenge.
Grooming.
Three hair pomades, one hair wax, one hair gel and one revitalizing shampoo.
This is the range of products for the market. We started with the trademark. A wise combination between hipster and vintage. In Italian, because Ludovico Martelli is a proudly business made in Florence that has been exporting the Italian excellence in the world for many years.
It’s a matter of style.
almagreal designed a branding for positioning, building and strengthening the perceived qualitative value of a high quality, full range of products dedicated to men who have things clear about hair styling. A soft but sharp trait, that gives discipline and support, stands out and establishes itself. Like Tenax products.
Italian grooming.
Hair styling sounds resizing. In the universe of grooming there is much more. Taking care of ourselves, carving out some time for a cuddle, but the all-around personal care, too. Tenax is the Italian grooming because it is born from the heritage of the Italian barber tradition and it is 100% designed, wanted and produced in Italy. In Florence.
A new look for grease for shampoo for pomade
A well-studied colour palette, an illustration that recalls the firm hold and resistance of products. All necessary information: hold, brilliance, composition are in sight. Crystal clear and evident.
Ok, what’s beyond the packaging?
Brochure, pins, store signs and an amazingly original brochure. These are the materials we developed for the brand. Utmost attention to details by almagreal and the will of shaping brand awareness. No one is more determined than we are!
Wwwow, what a website!
Put Rino in the homepage and the website is ready. Almost ready. However, our rhino is for sure the undisputed protagonist of the Tenax brand and we couldn’t certainly avoid to make him protagonist of the website’s main page. Simple, effective, usable. Like Tenax products are!
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