Ambiguità lucide explores the theme of ambiguity through the lens of design. Three events bring together designers and artists with local figures, showcasing their projects.
SCHEDULE
18.09.2025
Giuseppe Lo Cascio
(visual artist)
In conversation with Francesca Bongioanni
(curator of Fondazione Alinari for Photography)
17.10.2025
Carlo Bramanti
(designer and author)
In conversation with Simone Paternich
(designer and professor at ISIA Firenze)
10.11.2025
Elena Zaghis
(designer)
In conversation with Alessandro Panunzi
(professor of Linguistics at the University of Florence and Director of the advanced course in Artificial Intelligence and Humanities)
Ambiguità lucide arises from an increasingly shared sensation: that of being immersed in a reality that generates ambiguity in a systematic way and in which the multiplicity of interpretations becomes the norm.
What if ambiguity was a strategy, a device, or even a tool? And if so, can it be observed via the design lens or from a design-related perspective?
Ambiguity has always been an intrinsic part of human nature and its interpretative mechanisms, but also a constant characteristic of projects, policies and languages. Today, ambiguity seems to be no longer an exception, but a seductive and entertaining condition.
“Experiences of ambiguity have never been more numerous in everyday life than today” strategic communication researcher Olaf Hoffjann argues critically; “in an ever-changing world, embrace the ambiguous” suggests Linda E. Ginzel, an expert in managerial psychology and leadership. On the one hand, ambiguity is a concept that maintains its negative nuances, on the other, it is told as a competence to be developed to thrive in contemporary society.
Ambiguità lucide proposes a reflection on this paradox of the present. Starting from the practices and projects of the guests, the exhibition investigates this contemporary paradox: why are we entertained by ambiguity while recognizing its artifices and illusions? What does this habit of the ambiguous imply in our spaces, in our memories, in our thoughts? Are we learning to live with distorted and manipulated versions of reality?
We have tried to maintain lucidity in exploring ambiguity.
You can find the PDF with references and our approach here.
If you have an idea you want to discuss, get in touch at drops@almagreal.com
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