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Gherardini / Image campaign


A contemporary metropolitan gaucho woman.

creative direction – art direction – advertising and press campaign

The heritage of an historical brand with a contemporary taste.

The historical bag brand Gherardini returns with a national and international image campaign. Keeper of a great artisanal tradition, excellent example of Made in Italy products, expression of style and elegance, its heritage, which is recognized in the universe of bag accessories, consists in the softy line realized in waterproof material: lightweight and coated with the all over monogram.
However, the brand looks forward with the multi-stripe pattern collection in leather, suede and crocodile print leather.
Linked to the past, but with a keen eye on the future, the brand entrusted us for the artistic direction of the gaucho-inspired collection. The metropolitan gaucho campaign was born: set in a 16th century ranch/ traditional farmhouse among horses, almond and carob trees, Saracen towers and consecrated churches.

Press review

The monogram of Gherardini bags stands out in a high impact offline and online planning. The image campaign breaks in the universe of fashion magazines in Italy an on an international level until reaching the Far East, where the brand is loved, sought after and collected.
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