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ILOVEIT / New identity


Oh, sì. I love it!

rebranding & payoff – visual identity – label & merchandising

Renew, change, dare.
Have fun, always!

A completely renewed brand and a new coordinated image for ILOVEIT, Italian company of digital oriented sex toys. Shapes and colours, encounters and connections, edges and sinuosity. It’s been a pleasure, ILOVEIT.
Play with me!
I'm the cherry on the cake.
Play Video

The best is yet to come.

The world of sex toys in Italy is deeply bound to the way of looking at and living sexuality. It is a market with a great leeway, but enormous social and cultural responsibilities, too. We analysed, studied and played with this strong tie. Fiercely, we opted for an approach based on freedom and awareness. No stereotypes, no heteronormative perspectives. A revolutionary and brave style for the Italian scene. Because we are well aware that with the right spirit, even taboo subjects can become pop.

Ready for a new delicious spicy logo?

Unveiled intimacy.

In almagreal, we observed, revolutionized and redesigned the cherry of ILOVEIT.
We chose the fruit showing the inside to set out a new perspective. An intimacy that shows off, shamelessly.

Sexpress yourself.

Be and express yourself.
Say it, again and again.
The new payoff plays, has fun and dares with the expression of the intimate self.
Without any fear, but through irony and awareness.

colour palette

font system

primary font

Livvic bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj  Kk Ll Mm Nn Oo Pp Qq Rr Ss  Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9  . , ! ? ” * @

secondary font

Cutive Mono
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz  0 1 2 3 4 5 6 7 8 9 . , ! ? ” * @

pattern on pattern

It doesn’t matter who you go with, but who you come with.

Our intervention shows the same bravery and an ironic tone in all the different declinations of the visual brand image.
Merchandising, personalisation and labelling are playful, colourful, and iconic.
Never laughable. Pleasure is a serious game.
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