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ottod’Ame FW / Tale


Daisy’s contagious craziness.

strategy – creative&art direction – copywriting&storytelling – illustration – location&model scouting – production – photo&video direction  – soundtrack selection – editorial design

A trip to meet a penfriend.
This is the story we wrote to describe the woman protagonist of this FW by ottod’Ame.

A creative direction characterized by a nostalgic taste and warm hues of colour. A love and friendship getaway, a hotel, a lake. Looking for each other, catching up with each other, meeting again. Among woods and rebellious children with an intimate desire of sharing experiences and narrate stories. Once upon a time, there was our campaign for the Fall Winter collection by ottod’Ame.

Vorrei vivere in un film di Wes Anderson, coi personaggi dei film di Wes Anderson.

This season brought us inside a nostalgic and bold movie, made of discovery, travels and adventure.

An imaginary world, suspended in time.

An old hotel in the heart of the extremity of Italy is stage to our collection. Wallpapers, vintage textiles and pieces of furniture attract our ottod’Ame woman in a timeless place, with many stories to tell and a trip through psychedelic patterns. The skilful hands of artisans realized fabrics, wefts and colours in the 60s.
La follia contagiosa di Daisy.
Play Video

One upon a time there was a book of fairy tales.

“Caro Berni, mi aspetterai? Hai una voce scritta stupenda e – anche se per poche frasi – il suono delle tue parole mi ha toccato il cuore. Mi metto subito in viaggio.”

The catalogue of the FW19 turns into a book to read, browse and read. A correspondence enriched with papers, shapes, special covers.


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