VIVA Viviana Varese / New identity
VIVA Viviana Varese
Bold, unconventional, rebel.
Once upon a time, there was Alice, the restaurant of the starred Chef Viviana Varese. She was looking for the Wonderland, a magic place made of beauty and tastes, colours and joy. In 2019, Alice meets almagreal: VIVA Viviana Varese was born, the restaurant of wonders in Milan.
VIVA, the new start!
still life ©BrambillaSerrani
VIVA is colour
Our creative direction got inspired – along all the different phases of the project – by the enthusiasm of the Chef, Viviana Varese, and her concept of cuisine.
A cuisine that grows, feeds itself and develops. Cuisine is art, sharing and joy. An ethic cuisine. Cuisine is life.
Una cucina VIVA.
VIVA is Milan
VIVA is the place of contamination, diversity and dynamism.
VIVA is Viviana Varese
VIVA is one V, it is better to double.
VIVA is HURRAY, an exclamation of joy.
VIVA is monogram.
VIVA is W.
W is Viviana Varese.
From the idea to the Manifesto
THOUGHTS AND FEELINGS.
THE BURSTING JOY
DESIRE FOR ACTION.
BEING NOT SEEMING.
Colour livens up every single detail. Menus, invitations, settings, furniture, finishing details.
Easy, fast, colourful. VIVAce.
VIVA the grand opening
VIVA Viviana Varese inaugurates
on 5th September 2019.
Colour is party.
VIVA, the emotions!
The Grand Gelinaz
VIVA IS PART OF
THE GRAND GELINAZ
Stories from kitchens of the world.
9 international chefs for 9 exclusive events that appropriated of the kitchen of Viviana Varese and guided the VIVA brigade.
Stories of food from the world, stories of people, stories of chefs.