ottod’Ame FW / The mistery

ottod’Ame

Madame’s appearance (Claire)

strategy – creative&art direction – copywriting&storytelling – illustration– location&model scouting – production – photo&video direction – soundtrack selection – editorial design

Sometimes looking is not enough. It is necessary to observe, with attention. To notice every detail, go beyond apparences, to see. And find out that nothing is as it seems. We present ottod'Ame's FW collection. Please take a seat!

Each collection is a story in itself. It is like opening the doors of a palace and showing off the rooms, opening up to curious eyes eager to discover and learn. This is also part of our job: to construct an ever-changing story that recounts the infinite souls of ottod’Ame and its woman. This Autumn/Winter has captivated and conquered us. And it has stayed with us.

In the gaze of breath, the fourth dimension: time.

A city, a building. Before it became our set, it was evocative in its retro flavor, in its almost labyrinthine entrance hall, in its walls that seemed to wait for the right moment to narrate encounters, sighs, whispered words. Almagreal’s eye managed to see beyond that. We imagined it for what it would become: an almost dreamlike stage, where we could move from room to room with a set design studied with almost maniacal care, as we know and love to do.

A world within the world.

Not a shelter, because the ottod’Ame’s woman shown is able to move into a metropolis , self-confident and disenchanted where the perspective changes from moment to moment in a succession of photographic shots that become almost like paintings. A secret place, inaccessible to those who stop at mere appearances and do not put themselves out there, pushing themselves to look in the mirror and see beyond. Never before has the Ottod’Ame woman been so faithful to the headline that accompanies the brand and is its hallmark: another, elsewhere.

Madame’s appearance (Claire).

Only hers? When we write a text, we never focus on just one character or one nuance. We build a universe around it. It is always different, because voices may resemble each other but they are never the same. Like rays of light illuminating the winter sky.

A dizzying sense of uncertainty.

You know how much we love paper. And for this collection, we are particularly proud of the ottod’Ame catalogue we have created. It is an almost dreamlike story, made up of subtle suggestions and clues that discreetly lead you to a revelation. Beauty, on the other hand, needs no unveiling; it is more evident than ever, almost brazen. Leaf through it, enjoy it, immerse yourself in Claire’s world with us.