We love narrating stories. Especially when there is a true story to tell. At the very moment when Cinellistudio showed us the first apparels of the Crust line, we snuggled up in the embrace of the history of the Italian down jacket. The one you used to wear to go skiing, but to play it cool with friends, too. Women and men, queens&kings, we built a world where the urban wear comes to the fore regaining its right place as must-have. For the Crust line, almagreal started with the naming and brand identity to realize, at a later stage, a shooting, the advertising pages, website, labelling, setting up for fairs and event concept. This is just the beginning of the story.