ottod’Ame SS / The Voice

ottod’Ame

Haba’s fate.

strategy – creative&art direction – copywriting&storytelling – illustration – location&model scouting – production – photo&video direction – soundtrack selection – editorial design

Far away, in a place that seems suspended in time. Close to a beauty that intoxicates like the sweet scent of roses. Across the ocean, in a place perfect for a warm, soft, and sensual spring and summer. The SS ottod'Ame.

There is music in the air, there is a strange sun, there are people smoking cigars on their doorsteps. We find ourselves catapulted into a dimension where slowness becomes the best way to savor life, where beauty is truly everywhere, in the colors of the walls, in the lines of the buildings that hold stories, in the falling petals of a bouquet of red roses. An intense, evocative, and unique production. Like the ottod’Ame collection and like Haba, the woman who interprets it.

A graceful soul
to protect herself from the world.

Full lips, with a slightly retro yet utterly contemporary beauty. Casting models is one of the most delicate tasks in production. Starting from the concept of the photoshooting, our job is to try to give an ideal face to a woman who is only imagined. Then we look at faces, eyes, and expressions until we see that spark. It’s a job that requires energy on many levels; there has to be a click, almost like love at first sight. And yes, we are definitely in love with Haba.

Une cascade de pétales se couche au sol.

We loved following her around a city that seemed to light up as she passed by. Among small bars, in a house where the sofa is the kingdom of porcelain dolls, in front of a cinema and near the steps of a large hotel, one of those where the bellboy guesses your desires before you even open your mouth. We followed her, leaving her free but guiding her soft gestures, her slender hands, her silent and slow steps towards a huge swimming pool as blue as the sky. All around, there was always music.

The shadow turns into a sigh of joy.

It’s easy to fall in love with Haba, as Quinto knows well. Together with her, he is the protagonist of the story we wrote for this collection. Amongst bizarre and eccentric characters, Haba stands out for her nonchalance, her spontaneous and never forced irony, and her wonderfulness without pretension. Her melodious voice has accompanied us on this long journey, but she seems unaware of the effect she has. She is free, she is light, and finding the music that can truly accompany her voice in the beating of a heart makes her even more beautiful. In fact, beautiful!

Pages of beauty.

Browse this SS ottod’Ame catalogue with us. Browse through it, knowing that seeing the pages turn before your eyes is even more exciting. Because the paper texture is perfect, illuminating the colors and bringing out the shadows. Because in a world of fleeting moments, paper still preserves slowness, taking time, lingering to look for details. And the desire to set off immediately on another shoot. Can you hear the sound of the wind? As we flip through the pages of the ottod’Ame catalogue, we think we can hear it. Or maybe the goosebumps on our arms are just due to the excitement we still feel when looking at the results of this shoot. Maybe we’re biased, but we’re convinced that there’s magic in every image. Or maybe it really is just the sound of the wind.