A character with a unique personality, an irreverent appearance and a stubborn tone of voice. The queen of Floressence never goes unnoticed. The star of the label, website and social channels – our queen – is anything but the King’s wife.
Sharp, funny, iconic. She writes all her thoughts by hand: on the bottle, on the website, on every piece of paper she can find. Signature statements that identify her lifestyle and writing. A regal copy strategy.