It's a gin, not a sin.
branding – strategy – copywriting&storytelling – visual identity – illustration – packaging – labeldesign – webdesign – social content
Once upon a time, there was the wife of the King of France. There was once. Because today the queen is someone else.
She is the queen of Floressence, the dry gin born in Florence and inspired by Catherine De’ Medici’s perfume. A new player in the world of spirits, with a sophisticated, out-of-the-ordinary and rebellious reputation. From the brand concept to the design of the entire visual identity, from the creation of the label to the conception of all the online and offline communication tools. The concept we created for Floressence is a unique system of graphic, chromatic and verbal elements.
Refinement distilled with eccentricity.
Let’s have a gin.
Queen save the gin!
Refined, yet indomitable, complex and nuanced. The queen we created for Floressence resembles her favourite thing: her gin.
A modern craft trait, a vibrant premium flavour and an anti-conformist attitude.
A visual identity that is not afraid to position itself among the excellences in the world of spirits. The queen of Floressence is naked, because she wants to be!
A story sealed in a bottle.
The path to the kingdom is paved with empty glasses.
Online and on the rocks.
We love gin. Do you share?
The blue feed we like best.
photo credits: Martino Dini