ottod'Ame SS / The Truth

ottod’Ame SS / The Truth

ottod’Ame

Cate's thin fragments.

strategy – creative&art direction – copywriting&storytelling – illustrations – location&model scouting – production – photo&video direction – soundtrack selection – editorial design

There are moments when you feel the need to get back to basics. To the truth, which is sometimes less comfortable and more painful than a soft and comforting lie. But it is alive, direct, and unsettling. So let's go, towards a new destination. This is ottod'Ame's SS, enjoy!

Fragments. Of roads and journeys, of dreams and desires, of life. This collection is made up of pieces that fit together and mix, telling ever-changing stories, guided by the hand of those who put the puzzle back together. Remembering that there are some journeys that explore the roads of the world and inner paths, and these are the journeys we prefer. Because we are all contemporary nomads, just like the Ottod’Ame woman.

8 possible variations beyond the boundaries of the scores.

Loneliness becomes an opportunity to break free. From constraints, expectations, impositions. It is precisely in the nature of the ottod’Ame woman to take and leave, to seek a space and make it her own, to play with lightness and reclaim that irony that can sometimes lie dormant, but never disappears. And if todo es mentira, if everything is a lie? Just use sincerity and truth to affirm even more strongly who you are.

Elsewhere takes you everywhere.

It is never easy to describe what goes on behind the scenes of a photoshoot and a complex production such as the ones we have created for ottod’Ame. We have often talked about a game of interlocking pieces, of timing and methods, of course, but not only that. The collection is there and already has a story to tell. We give it a voice and build the vision, which is not just made up of spaces and scenarios. It is a job that requires consistency and momentum, intuition and reflection. Everything is prepared meticulously and almost obsessively—also because we deeply love our work and that is how we operate. We are present and focused, always. And we are already looking ahead to what will happen next. Then. Elsewhere. Everywhere.

Cate's thin fragments.

A photoshoot is already a story in itself. So why does every ottod’Ame catalog also include a story? We believe that words and images support and complement each other. They travel on different tracks, but lead to the same destination. Cate’s story is made up of fragments, questions, and truths. Because in every ottod’Ame woman there is a little bit of us: someone so close to me, just like you.

True things make you feel good.

Here it is, it couldn’t be missing. ottod’Ame’s SS catalog! Yes, we are still convinced that paper has a truly special charm and power. Yes, we love to smell the pages fresh off the press and carefully choose the one that best suits the flavor of the collection. Yes, printed photos have a poetry and intensity that always wins us over and moves us. Now, tell us the truth: it’s beautiful, isn’t it?