ottod’Ame SS / Light

ottod’Ame

Mediterranean color story.

strategy – naming&visual identity – creative&art direction – location&model scouting – production – photo&video – label&editorial design

Exile is the distance between the infinite and the unknown. It is the distance we try to get into. We explore it, we make it ours, we inhabit and live it. The result? The SS of Ottod'Ame.

Geometries carved into the rock, a castle – or a fortress? – perched on a mountain, the intense and, at the same time, dusty colors of a summer that lights up and blinds. And then she, Andya, the woman of Spring Summer ottod’Ame. When looking at the images, it seems to smell the cyst and salt on the skin.
Are you ready to dive with us into this new season?

In shadow, all colors respond to each other.

In shadow, all colors respond to each other. Choosing a location is never a simple and obvious operation. However, after seeing ottod’Ame collection we immediately thought of an evocative place, with an almost primordial beauty, wild yet marked by steps and hands of men. Easy? Never, you know well that with us nothing is ever taken for granted or banal. What an emotion and what a satisfaction to see that everything goes exactly in the direction hoped for, studied, guided.

The remnants of a primitive, salty caress of love.

Those that remain on the skin and in the eyes, which become a memory to be cherished with care. Thus was born the concept for this shooting, for a journey between agaves and blocks of white stone left getting lazy in the sun. A sidecar and the colored smoke rising towards a sky of a clarity impossible to tell, lights and shadows within glimpses that would have millions of stories to tell, and a woman who, without fear, gets lost. Or, perhaps, she is found.

Shipshape fortress.

Our tale is about runes carved in tuff, silent steps under the rays of the moon, Erythrin Manfrica, Umbra Andyca and Bluette d’Outremer. About shadows that are not scary, because the shadow welcomes and guards all colors and leaves them free to dialogue, to merge, to contaminate themselves. And to explode in all their shocking beauty.

Paper and film.

Have you seen how wonderful Shipshape video is? No? Take a tour of our Vimeo! But first, check out the ottod’Ame brochure for this season. We are certainly biased, but we really like it. We can’t help it, the magic of paper always fascinates us.