ottod’Ame FW / Happiness

ottod’Ame

Monki-Ga’s smile

strategy – creative&art direction – copywriting&storytelling – illustrations – location&model scouting – production– photo&video direction – soundtrack selection – editorial design

Horizon.It's one of those things that they often take for granted. How beautiful it is to look up and see portions of the sky and city. And understand that you have arrived in the FW ottod'Ame!

We don’t remember if we’ve said it before, one of the favorite moments of our work is planning a production. See the collection and listen to it, build a story around it and see it already in a scenario that enhances it and makes it see it alive and true. And studying, observing, choosing a place that becomes a location It is never easy, also because –let’s face it – we are not easy to please. It is one of our strengths, the continuous search for the best solution and not a simple, obvious path, perhaps already taken. That’s how we are. And we are proud of it!

To search to find.

To arrive. Make a detailed plan, made up of perfectly planned combinations, situations and movements. And start, with the strong adrenaline that accompanies each new project and the total concentration of important occasions. This is our idea of production. A close dialogue with the talents we choose and are with us on set and off we go, one shot after another, to compose a puzzle that is already clear in our minds and that we enjoy reconstructing every time.

Remembering to do 8 things.

Breathing, because every now and then we are so immersed in what we do that we might even forget it. Looking, not only at what lies before us but also at what is behind and around and above. Capture the moment, without any delay. Follow instinct, because sometimes the mind plays strange tricks but the belly rarely lies. Notice the nuances, of the sky and who is next to us. Feel, not just with your ears. Smiling, because it’s always good. Making lists, because this way we delude ourselves into not forgetting anything.

Reality can be seen, it cannot be told.

And if we tell it anyway, what happens? Nothing, according to many. A lot, in our opinion. We like to give a voice to every woman ottod’Ame. And so the story of Monki-Ga and 26 black tulips tells how happy this FW is. How much happiness is linked to the desire to find each other and not to compromise. Not being afraid to breathe and take your time. And to be another, elsewhere.

Find me through pages.

A catalog is never just a catalogue. It is a sign that is left and stays there, within reach and hand, like those songs that stay in your head and that come back every now and then, making you smile. And we, every time we open one of the catalogues we have made for ottod’Ame, always smile.