ottod’Ame FW / The Secret

ottod’Ame

Frigya’s wheel.

strategy – creative&art direction – copywriting&storytelling – illustration – location&model scouting – production – photo&video direction – soundtrack selection – editorial design

Sometimes, at first glance, things seem confusing and complicated. In fact, they have already revealed themselves for what they are. Unique, evocative, intense. Like the FW ottod'Ame.

A journey that takes us to places where time seems to have stopped. Two women, –friends or sisters, who knows – a cat who, like all cats, has something magical about it while watching you slyly. Awaken at dawn in search of a glow that allows itself to be captured in all its intensity. And a collection that strikes the eyes and the heart. It is our journey into the Autumn Winter of ottod’Ame.
And we want to take you with us!

Certain things, once loved,
become forever yours.

This is also the case with the projects we carry out. They are ours and become part of us, they don’t leave us, maybe they remain silent for a while but then it takes a moment, an image and we are there again. Tense and focused, ready to tell a story made of images and words. This is a story made up of long nights, mornings that start early and leave you speechless, complicity and pieces that fit together perfectly. It’s one of our favorite stories, one that sees us on the set of ottod’Ame. The stories we love and prefer to tell.

If you think about letting them go, they'll take a walk and come back to you.

Curtains that let light filter through, long corridors to be walked slowly, buildings that look like geometric patterns that repeat themselves endlessly. And then the two of them, of bewildering beauty, perfect interpreters of the femininity of ottod’Ame. Similar yet different, linked yet independent, ready to get lost and find each other again. In the distance, the sound of a hurdy gurdy. And the sound of a carriage. And the meow of a cat, which followed us throughout the shooting.

The keeper of a perfect sunset.

A cat that became the protagonist of our story. We named him Gabor and were struck by the mysterious enigma of his purring, his apparent detachment as an animal aware of his beauty and charm, and the slow movements of someone who always seems to know what is about to happen. It is his eyes that tell the story of Frigya and Magya, who chase and seek each other. Then they go their separate ways, certain that they will meet again.

A season to browse.

We confess: of all the catalogues we have designed and created for ottod’Ame, that of this FW remains one of the ones we prefer. It is there, on the shelf that holds all the publications and that we often explore to return to distant places for a moment. And to excite us, how the noise of the pages we turn continues to excite us. We are certainly biased, but we really like it. It is stronger than us, the magic of paper always manages to fascinate us.