ottod’Ame FW / The Music

ottod’Ame

In 8 eighths Charlotte's Transcendental Intimist Ballads

strategy – creative&art direction – copywriting&storytelling – illustrations – location&model scouting – production– photo&video direction – soundtrack selection – editorial design

The roofs, the canals, the views of Paris.
And she, sulky enough, always with a smile ready to emerge, a girl who is sometimes capricious, even a romantic woman always ready to amaze. It moves with the music and resonates in the eyes. It's Ottod'Ame's FW.

Once we saw the collection, we had no doubts. You rock, baby! So off you go, to a city that always knows how to surprise, that lets itself be discovered little by little, that you can’t say you ever really know it all the way. And that every time he kidnaps you.Just like the ottod’Ame woman, on the other hand!

Should I stay or should I go?

Inside and outside, for a journey of the soul but also of the gaze. Music, always with us. In a room crammed with old vinyl records, where a brush suddenly becomes a microphone. In a dimly lit club, the perfect place to hide your dreams. Wandering around, through streets and behind doors that hide who knows what secrets.Always moving forward.

C'est quelqu'un qui m'a dit que tu m'aimais encore.

When we are on the set of a shooting, we are very focused. Everything must fit together perfectly, the talents we collaborate with (professional friends we admire and respect) are now used to our maniacality, to our always wanting to do what we imagined, without compromises. It is one of our strengths, one of those of which we are most proud: we never give up and we never stop in front of a no, we find alternative ways.
What if they aren’t there?
We invent them!

Charlotte's Transcendental Intimist Ballads.

Our tale, one of the hallmarks of our history with ottod’Ame, is dedicated to Charlotte and her journey to a city that observes and allows itself to be observed. Along the pages on which the collection is the absolute protagonist, we have chosen some of Baudelaire’s verses.
Because beauty deserves to be surrounded by other beauty.

Beyond the corner of feeling.

It could be one of the ways to describe our approach to each project and in particular to the shootings that lead to the creation of the images necessary for the catalogue, advertising, the web, billboards. So it is with every ottod’Ame project, we have always gone beyond the angle of feeling. Some may say that we are stubborn and stubborn, it does not scare or intimidate us. And rest assured that when there is a peek over the corner to see and spot new ways and new worlds, we are the first to step forward.
And we still like it, after so many years!

Paper stories.

We love the digital world, social media and their infinite possibilities, the immediacy of a click. But – you knew there would be a but, right? – we continue to love paper unconditionally. We like to design, touch and caress the pages first-hand. And celebrate the beauty of our work by looking for the paper that best blends with the project, the one that enhances and enhances it. And the result always fills us with pride.