ottod’Ame SS / The Flight

ottod’Ame

Molly’s diadem.

strategy – creative&art direction – copywriting&storytelling – illustration – location&model scouting – production– photo&video direction – soundtrack selection – editorial design

Breathing stops. Even now, seeing those cliffs and that white veil moved by the wind, that red kite that stubbornly stands out on the gray stone, we hold our breath.
Welcome to FW ottod'Ame.

How does a photoshooting work for us? We always start from the collection. And in this, we were really lucky, ottod’Ame always gave us interesting insights. Then, we study a concept. Which doesn’t mean choosing a location and imagining the shots. Or rather, not only that. It is the idea, the common thread, the profound meaning, the history that we build and that allows itself to be built. Image after image, word after word. And then it’s there, before our eyes. And it still excites us, day after day.

I have news for you.

Once arrived on location, we took a moment to let our gaze get filled. There are many places that have captured us, but the one chosen for this FW is one of those that we remember most nostalgically. Then she arrived, Molly, the protagonist of this season, And everything seemed even more perfect. A slightly sulky rock girl? Perhaps, to those who don’t know how to go beyond appearances. In reality, a delicate, contemporary and at the same time ancient soul, full of impulses dedicated only to those who want to go beyond what has already been seen and felt.

The sea running high.

And we followed her, among the sandstone slabs from which stubborn trees emerge bent by the wind, on beaches eaten by the tide, on cliffs so steep that sea and sky get confused and you delude yourself into thinking you can touch them. We played with her, queen of a realm with black crows as ambassadors and open gates that delude themselves into containing their gaze. We got lost with her on walls built with patience, stone by stone. And with her we hid in the grass bushes. In the ears, the incessant sound of the waves and the song of the sea.

She’s a coming of Winter.

Molly tells stories, Molly is the story. And she talks about the Great Blue who looks at you and invites you to abandon yourself to him, who tempts you impetuously and imperiously and who makes amends by weaving foam lace. And of Aran and its sad history, its ancient power and its endless search. Of a concertina that plays a melody that is never the same, with a magical power that no one can resist. And how much dropping is very similar to taking flight. Because, sometimes, it’s just a matter of trust.

The wind flips through the pages.

Can you hear the sound of the wind? Scrolling through the pages of the ottod’Ame catalog we really seem to hear it. Or maybe the goosebumps on our arms are just due to the emotion that still grips us looking at the result of this shooting. Maybe we are biased, but we are convinced that there is magic in every image. Or maybe it’s really just the sound of the wind.