ottod’Ame FW / The Vision

ottod’Ame

A second chance on heart.

strategy – creative&art direction – copywriting&storytelling – illustrations – location&model scouting – production – photo&video direction – soundtrack selection – editorial design

Things have their direction. The direction of things is always different. Everything goes toward something else. We are going toward ottod'Ame’s FW.

In awe, like in front of those movies you watch over and over again and you never get tired of. A woman who seems to come from another world. She disrupts the balance and creates new ones, tailored to her own image and purpose. An emotional and evocative shoot, powerful in its simplicity, for a hypnotic collection we loved dearly.

A joy that goes beyond happiness

Lowered voices, velvet armchairs, dim light that becomes dark and the emotion of being about to attend a show. And the stories, which intertwine and unravel, which break and reconnect like clips of film. The show is about to begin and the protagonist is her, Florya, our woman ottod’Ame.

Everything remained in harmony with itself.

Curious about everything around her. Born, attentive, never tired explorer. Fun and entertained. Florya, the ottod’Ame woman of this Fall Winter, perfectly embodies the ideal woman of the brand. And it is equally perfect for this ironic and very feminine collection. The strength of the mecha –the Japanese mega robots that punctuate fantasies – becomes a ploy for the visual and verbal story of a landing that is not invasion but rather amazement and vision that opens onto different, possible, fascinating worlds. The ones where we almagreal love to get lost.

Florya’s light

A tale that is the story of a journey, of a new world where a room becomes a temple that becomes an opportunity to get closer, discover and rediscover each other. Between Great Guardians and the Goddess Ame who watches over everyone, between bizarre ladies and the perception that all worlds ultimately resemble each other, but no world is the same as another. This is our way of telling the Fall Winter of ottod’Ame. And we’re sure you too will get caught up in the plots of Florya’s stories!

Beauty on paper.

We are not tired yet –ever! – of saying how fundamental paper is to talk about a brand and make it live (also) outside the web and social media. For ottod’Ame we have studied brochures that are always different or to be collected as small series, in which the collection comes to life and becomes the fulcrum of the story we have constructed. And no, we will never get tired of it.