ottod’Ame SS / The Breathe

ottod’Ame

One day, in the air, I’m light.

strategy – creative&art direction – copywriting&storytelling – illustrations– location&model scouting – production – photo&video direction – soundtrack selection – editorial design

Without the before or after. Without the where or when. Without the how or why. In the clouds, I swim, suspended. And the deep blue loses me. A dive into the SS di ottod'Ame.

Immersed in a dream. Immersed in light. Immersed in beauty. We confess we were speechless, even though we usually have so many words to say. A collection that struck and moved us, and that immediately made us think of an equally thrilling location. Let’s be honest, this is one of the photoshoots we most loved conceiving, designing, and executing. In a location we were the first to use: Burri’s Cretto.
And we’re sure you can’t disagree with us.

I fly, slowly, in a flash.

The clouds were our muses. Lazy and slow in their soft, fast and excited movements when pushed by the wind. Hidden, to make room for the pure and intense blue of the sky. A breath the size of the world, to be taken while holding your breath. She is a woman who, like the clouds, never stops, free in her incessant becoming and changing, light and light. Enchanting, like ottod’Ame.

Some shadows over there smile at me.

The location is there, and it is perfect. The model perfectly embodies the woman ottod’Ame, she is ironic at the right point, dreamy at the right point, strong and capricious at the right point. The collection is perfect. Photographer, stylist and make up artist are concentrated and precise, one shot after another. You might think the job is done. But no, it’s never like that. Concentration must always remain high, very high. Nothing should be left to chance, nothing should escape our eyes. Every little detail is staged with care and dedication made in almagreal. This is what makes the difference.

Rodya’s colossus.

Could a story of the kind we like have been missing to tell the Spring Summer ottod’Ame? Of course not! The surprising and compelling world of Rodya’s Colossus speaks of Lucyo and his love for the cutlet, of a Balenarium where strange things happen, of Rodya waking up at five forty-seven and of the desire to open the windows of the whole house. Because lightness is all around and you can breathe it forever.

Beautiful pages

A book, rather than a catalogue. This is how we have always thought about paper publication– because calling it the Ottod’Ame brochure seems reductive to us. A project that, as you know, is very close to our hearts, that we proudly browse and browse, that tells the story of a collection and is part of our collection. ottod’Ame’s one, among our favourites.