Take Two / A take on modern denim
Take Two
In lapland, unlikely tree houses.
strategy – creative direction – copywriting – production – model&location scouting – videography – photography – advertising
An historical brand of the 80’s style Italian denims brought us to the very North of Europe to narrate its last collection.
Denim is enough, to be. To live. To feel. Transits. Reconstruction of worlds. Living on a tree. Sustainable values. Happy hippies. Point of view. Cities are our nests, but even a house on a tree may be a secret, possible shelter. Outside the stereotypes, seeking for happiness of being who you truly are, what we have now is enough to shape the future. Are we animals, humans or both? We reached a magic, imaginary – to some extent – place to give free rein to a strong willed, original and bold total look collection. An uncontaminated place characterized by long light days, where green and light blue connect through nature.
Catalogue
We chose an uncoated paper for the catalogue: rich in fibres and cotton to make the feeling of nature and wood – that is to be find in the shooting – more real. Browsing the pages, the tactile sensation of the pages could bring us back in the enchanted world where we lost ourselves. Woods, trees, bears, lakes, reindeers. The infinity of imagination, territories to explore.
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